It all begun with a couple of friends who loved spending time outside, whether it's hiking mountains or exploring trails. But we noticed that the clothes we were wearing just weren't cutting it. They were either poor quality or didn't fit right. So, we decided to create our own line of high-quality, merino wool clothing that would stand up to our adventures.

We worked closely with some super talented designers and tailors to create the perfect t-shirt. We didn't want to compromise on quality, so we kept trying different prototypes until we got it just right. And it paid off! Our clothing isn't just durable and comfortable, but it also looks great. People are loving our stuff and we're proud to say that our brand is all about slow fashion - we believe in creating timeless pieces that will last a lifetime. Oh yeah, and it's all made in Croatia.

We're based in there and sustainability is really important to us. We want to make sure that our clothes are made in a way that's good for the environment and for the people involved in making them. But our vision goes beyond just clothing. We want to inspire people to live healthier, more active lives and to appreciate the beauty of nature. Come and join us on this journey!